According to the publication "Fashion influence marketing. Study of the new model of consumption in Instagram of university millennials," despite the fact that Instagram occupies the third position in terms of the most popular social media among Internet users, preceded by Facebook and Tik Tok, it is the platform with the largest increase in the number of subscribers.
For this reason, marketers of top companies have integrated Instagram to their strategic plan, collaborating with personalities who are defined as influencers and who, as deducible from the name itself, generate content that is able to influence the consumption preferences of their followers.
Here is the gallery of the 10 most popular influencers in the world.